MbShea@PWP@English@UMCP

Abstract: The anti-vaccine movement continues to spark debate to this very day. Despite the existence of research supporting the safety and necessity of vaccines, wealthy, educated parents continue to oppose their use. Fellow pediatricians have constantly made efforts to change the views of these misled parents, but their logic and scientific reasoning has clearly not been successful at getting through. As a pediatrician owning my own practice, I can relate to the difficulties and struggles that others go through when attempting to inform the parents of newborns about the importance of vaccines. That is why I have created this novel two-part guide detailing how pediatricians can shift the views of these parents. The first part will introduce statistics as well as a few points to help create the proper context to attract the attention of other pediatricians. In addition, this section discusses why we need to take a new approach to persuade. The second part will consist of an arsenal of novel and effective tools that they will be able to use to cause the shift in ideas. This arsenal will make use of resources such as emotional case studies, mockeries of vaccine refusal, celebrity thoughts and the extreme horrors that arise from not having children vaccinated. As the guide gains popularity, other pediatricians will be able to build upon the existing arsenal to enhance the potential use. With the creation of this novel guide, the resistance to vaccine use should decrease, thus saving the lives of future generations.

WC = 248

Reader’s profile: I imagine a “stickler” pediatrician running a practice who is skeptical about the idea of using humor and emotion in the workplace. He or she would argue that the use of media sources such as memes and videos is not appropriate in a clinical setting, especially when communicating with wealthy, educated parents.

Reader’s Response: Wait what? Why would this guide work? Why can’t we just keep trying to appeal with science? I believe that using these media sources only works to undermine the professional aspect of my practice. Don’t you think that showing the parents case studies to evoke sympathy or comedy central videos to mock their views creates more problems? I don’t want them to think I am disrespecting them.

Looking forward to this. I would drop by for a tone/authority check on your document when it is half done. Writing in the physician authority now is a bit tricky. Let's consult on that.