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Following the death of Cecil the Lion, the Columbia Journalism Review published an article covering one of the worlds most influential poaching stories in an attempt to not only address illegal hunting, but also to educate readers on the larger issue of the decline of environmental journalism. The writer uses a click bate headline to draw readers into learning about how to fix the current state of environmental reporting with just five steps. She puts pressure on the idea that “environmental journalists can sometimes feel like an entire species’ well-being hangs on the right word choice,” leaving editors with the difficult task of balancing an environmental article’s scientific terms with lighter paragraphs to help balance out the overall content. Achieving this balance has prove difficult in recent years, with environmental issues making up only 1 percent of news headlines across all media, according to the Columbia Journalism Review. The article ends with a final tip to environmental reporters: keep your stories open-ended. “Some of the best environmental stories don’t have clear answers. Even within the conservation community and related fields, questions are brewing about what it means to protect nature in a modern world.”

Reader’s Profile:
I would think that a person who subscribes to environmental publications such as National Geographic or Sierra might be unconvinced about the state of environmental reporting because most of what they read on a daily basis is about the environment.

Reader’s Response:
Well, all I read are articles on environmental issues and the publications I read do a good job of covering a variety of topics. If people want to read more about the state of the environment they should pick up a copy of National Geographic or some other publication that specializes in the environment. People are generally aware about climate change today anyways, especially millenials who grew up learning about it in school. It’s the older generations that need to be better educated when it comes to environmental issues, so maybe the media should focus on a more specific audience.
May 6, 2016 | Unregistered CommenterSP