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Week 7: coffee cup, spring break and letting document rest a bit

Good morning in the new time regime of Spring Forward.

Cognitive frame that is really hard but totally important to human beings who must work through complexity. incommensurability.  Here is long entry from the Stanford Library of Philosophy (online). TLDR?

  • Some concepts, methods, frames, social problems as well as policy decisions cannot be compared directly. Why?  They lack a common measure.  Some of the is math-focused but qualitative factors can be part of incommensurability, too. 
    • Consider apples and oranges, that old metaphor. 

Why are we talking about incommensurability? Simply put: this memo is really hard to think about because our first instinct is figure out WHICH environmental problem is worse and then recommend a cup choice that addresses this problem.  Makes sense in the mind.  Yet, the world is not in our mind. The world is wild and complex and resists analysis all the time. This means the confusion and frustration you feel is human.

Knowing that some problems resist common measure helps us make sense of the non sensible world.

Side trip in philosophy of how science works: Have you heard of paradigm shift to describe how scientists build knowledge (claim and counter claim. Thomas Kuhn, philosopher of science, claims science process reveals that some discussions/arguments about competing paradigms fails to "make complete contact with each other’s views." This means (apples and oranges) that those in the "conversation" are always talking at least slightly at cross-purposes.

Kuhn calls the collective causes of this communication failures incommensurability. Here are some examples:

  • the Newtonian physics paradigm is incommensurable with its Cartesian and Aristotelian predecessors in physics;
  • Antoine-Laurent Lavoisier’s paradigm is incommensurable with that of Joseph Priestley’s in chemistry; and
  • God's action as designer conflicts with Darwin's central understanding of evolution condenses into natural selection.

UPDATE today at 9:33 AM.  After quick conversation with JK, I edited these passages to make sure that

the frame fits the cup. 

Thank you, JK.

For us, we cannot compare directly the gravity of climate change with the fate of aquatic plastic.  Therefore, in our memo we must lead with these sorts of framing statements:

In my analysis of hot beverage cups and environmental footprint, I weight climate change more heavily than ocean plastic.  Therefore, this frame is a central assumption in this short problem-solution report. I recommend Styrofoam cups for their lower energy profile that that of paper cups.

You can also hint at how you will address this problem with qualifications in your recommendation at the end of this short memo.

Later in this short recommendation memo, I will address this conceptual framing limitation and speak briefly about how framing this problem as one of ocean plastic leads to another recommendation: paper cuups.

Comment on the above: If you chose this frame, you are TEAM STYROFOAM. In contrast, It you weight aquatic plastic as the central frame (TEAM PAPER), then your sentences look like this:

In my analysis of hot beverage cups and environmental footprint, I weight the fate of ocean plastic more heavily than climate change; this frame is a central assumption in my short problem-solution report in favor of paper cups.

Later in this short report, I will address this conceptual framing limitation and speak briefly about how framing this problem as one of climate change would lead to Styrofoam cups as the more environmentally sensitive cup,

Writing craft/collaboration note:  you may use these sentences in your work as is or modify them as you wish.  Remember that most workplace writing is collaborative.  And, I am a coach-style supervisor. Additional comment: mentor texts are a good way to learn.  A sentence is a text, therefore a mentoring passage. We learn by imitation of good models.

Coffee, tea, hot chocolate culture varies. Also added between the 9am and 11am sections? A visual about hot beverage culture, meaning that what if we drank hot beverages sitting down, with a ritual, and perhaps company rather than clutching a "venti". What kind of cup would Murial use? 

Posted on Monday, March 10, 2025 at 06:04AM by Registered CommenterMarybeth Shea | Comments Off